Visual Campaigns: Projects that spanned over multiple platforms from web, social media, and print.
Hispanic Heritage Month
La Cultura (the culture) was a Digital Campaign I art directed for Hispanic Heritage Month. Inspired by the imagery of Mesoamerican symbols and modern Mexican textile designs, the Purpose of this campaign was to celebrate prominent Latin and Latinx authors in the publishing industry. I was responsible for the visual strategy, developing the final color palette, typography, imagery, photography, and design guidelines. In addition to design direction, I also created the templates that other designers and freelancers would use.
Programs: Photoshop, Illustrator
Sources: Internal company images and assets
Book Club Hub
I designed various assets for a small digital campaign called Book Club for Penguin Random House’s Amazon store page. The goal of the campaign was to highlight age-appropriate books within the Penguin Random House catalog. For this campaign, the design team reached out to a freelance illustrator who designed some of the hand-painted visuals used in the campaign.
Programs: Photoshop, Illustrator
Sources: Commissioned Illustrations
The Conversation
Programs: Photoshop, Illustrator
Sources: Internal company images and assets
